A fast-growing legal AI company refining its brand for scale
A brand ready for its next chapter
Coming off the back of a $15M Series A and rapid team expansion, Alexi needed a brand that could grow with them. The identity had strong recognition, but it lacked the consistency and flexibility required at scale. Our challenge was to elevate without reinventing — strengthening the core logo system, introducing a richer palette and refined type, and creating design rules that worked across enterprise firms and solo practitioners alike. The brief was clear: no clichés, no gimmicks, just a confident refresh that could unify the brand and sharpen its presence.
Clarity, consistency, confidence
Momentum delivered a refreshed brand identity centred on a refined logo system, expanded colour palette, and elevated typography. Detailed guidelines ensured every element — from layouts and iconography to imagery and tone — could work together seamlessly. We also built a practical library of collateral and templates, empowering the Alexi team to roll out campaigns, sales decks, and social content with speed and consistency. The result is a brand that feels sharper, more professional, and more adaptable, giving Alexi the foundation to tell its story with confidence as it continues to scale. Alongside this, we delivered editable collateral — from ad templates and social graphics to sales decks and mockups — giving the team practical tools to tell their story with impact. The result is a brand that feels sharper, more professional, and more versatile, while staying true to the identity that carried Alexi to this point. It’s not a reinvention, but a renewal: a brand with the confidence and flexibility to support Alexi’s next stage of growth.
Hear from
Alexi
"Momentum Studio was instrumental in bringing our rebrand to life. They worked seamlessly alongside our internal design team to collaboratively translate our vision into a brand that feels modern, confident, and distinctly us. From strategy through to execution, they were thoughtful, responsive, and truly understood where we wanted to go. Highly recommend them to any team looking to elevate their brand."
