Unifying a fragmented brand into one credible system
From fragmented to focused
Charthouse had developed industry-leading, enterprise-grade products at the intersection of hardware and software — but their brand was fragmented across multiple websites and identities. This diluted credibility, confused navigation, and made it harder for buyers and partners to grasp the full scope of their offering. The challenge was clear: elevate the brand to match the quality of the technology, create a unified identity system that could flex across UK and US markets, and bring clarity to a complex product suite. It wasn’t just about a new look — it was about building a coherent brand architecture that could support sales, growth, and long-term trust.
A single brand, built for scale
Momentum redefined Charthouse’s identity from the ground up. We delivered a complete brand system: a refined logo, a bold new colour and typography palette, and detailed guidelines for everything from technical data to partner applications. A suite of brochures and collateral gave the team a consistent voice in-market, while business cards, merchandise concepts, and visual assets ensured the system could scale. Alongside this, we are consolidating their scattered web presence into a single, structured information architecture — with sector pages, product templates, downloads, and support flows planned to reduce friction and build credibility. The result is a unified, enterprise-ready brand: clear, professional, and consistent. A brand that transforms Charthouse from a set of disconnected entities into a single trusted innovator with the presence to grow internationally.
Hear from
Charthouse
"Momentum recently helped transform Charthouse with a fresh rebrand. Their creative team worked closely with us to deliver a modern logo, vibrant color theme, and polished brochures, rapidly turning around work to meet tight schedules for shows. Professional and flexible every step of the way—we love the outcome and look forward to continuing the relationship as our business grows."
